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Shopify vs Etsy: which keeps more?
Your own store vs the marketplace — per sale, at your volume.
Shopify charges a monthly plan plus 2.9% + $0.30 per order; Etsy takes its stacked fees per sale. Enter your item once plus your monthly order volume, and we'll declare a per-sale winner — because the plan fee only makes sense once it's spread thin.
Shopify (Basic): $39/month + 2.9% + $0.30 per online order via Shopify Payments
Shopify (Grow / Advanced): $105 / $399 per month + 2.7% / 2.5% + $0.30 per order
Etsy: 6.5% transaction + 3% + $0.25 processing + $0.20 listing per sale
The winner flips with volume: at 20 orders/month the $39 plan adds $1.95 per order; at 500 it's $0.08. Shopify also needs traffic — Etsy brings its own buyers, which this fee math doesn't value.
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Volume is the whole argument
Etsy's fees are per sale, so they never get cheaper as you grow. Shopify's plan is fixed, so every extra order dilutes it. Below roughly 40–60 orders a month at typical prices, Etsy usually wins on fees alone; above a few hundred, your own store pulls ahead — run your volume above.
Fees aren't the whole decision
Etsy hands you built-in search traffic and buyer trust; a Shopify store needs ads, SEO, or social to get a single visitor. Many sellers run both: Etsy for discovery, their own store for repeat buyers where the per-sale math is best. This calculator covers the fee half.
Watch the plan tiers
Grow and Advanced lower the per-order processing rate but raise the fixed cost, so they only pay off at higher volumes. Toggle the plan above and watch the crossover point move.
Frequently asked questions
Is it cheaper to sell on Shopify or Etsy?
It depends on volume. Etsy's per-sale fees (6.5% + 3% + $0.25 + $0.20) beat Shopify's $39/month + 2.9% + $0.30 at low order counts; at higher volume the fixed plan dilutes and your own store wins. Enter your numbers above to find your crossover.
What does Shopify cost per month?
Basic is $39/month with 2.9% + $0.30 per online order via Shopify Payments; Grow is $105/month (2.7% + $0.30); Advanced is $399/month (2.5% + $0.30). Annual billing lowers the subscription.
What are Etsy's fees per sale?
6.5% transaction fee + 3% + $0.25 payment processing + $0.20 per listing, plus 12–15% Offsite Ads fee when a sale is attributed to Etsy's ads.
Do I still need ads with a Shopify store?
Usually, yes. Etsy brings marketplace traffic; a standalone store needs its own marketing (ads, social, email). Factor that cost in alongside the fee math above.
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