Ad
Ad unit reserved — ca-pub-2582995408460804 · header

Amazon vs Etsy: which keeps more?

Prime reach vs handmade margins.

Amazon charges a referral fee plus FBA fulfillment; Etsy stacks transaction, processing, and listing fees. Enter your product once and see which marketplace leaves more per unit.

Your product

$
$
$
$
%
Category rate; $0.30 minimum
$
From Seller Central revenue calculator

Results

Enter your product to compare.

Amazon — you keep

$0.00

Margin 0% · Fees $0.00

Etsy — you keep

$0.00

Margin 0% · Fees $0.00

  • Fee assumptions as of$0.00

Fee assumptions

Last checked: September 2026 · Country: United States · Source: Amazon Seller Central (Etsy: etsy.com/legal/fees)

FBA fees depend on size tier and weight — paste your exact fee from Amazon's revenue calculator. Amazon's monthly Professional ($39.99) or per-item ($0.99) plan choice also shifts the math at low volume.

Ad
Ad unit reserved — ca-pub-2582995408460804 · in-content

Fulfillment is the swing factor

Etsy leaves fulfillment to you; Amazon FBA does it for a per-unit fee that includes Prime shipping. On small, light products the FBA fee is modest and Amazon's 15% referral is the main cost. On heavy or oversized products, the FBA fee alone can exceed Etsy's entire fee stack — that's where Etsy wins even before audience differences.

Don't forget the plan fee

Amazon's $39.99/month Professional plan (or $0.99/item Individual) isn't in the per-unit math. At 10 units a month it's $4/unit; at 1,000 it's $0.04. Add it to your mental margin at low volume.

Brand control vs reach

Etsy buyers expect handmade and small-batch; Amazon buyers expect Prime speed and easy returns. The fee winner and the business winner aren't always the same — but at least now you know the fee half exactly.

Frequently asked questions

Is Amazon or Etsy cheaper for sellers?

On fees alone, Etsy usually wins per unit — roughly 10% all-in vs Amazon's 15% referral plus FBA fulfillment. But FBA includes Prime shipping and handling you'd pay for yourself on Etsy.

What is Amazon's referral fee?

Typically 15% of the sale price for many categories ($0.30 minimum), but it varies widely — 8% for some electronics, up to 45% for certain accessories. Check your category.

What does FBA cost per item?

Depends on size and weight tier — roughly $3–$7+ for standard small items. Use Amazon's revenue calculator for your exact product.

Can I sell the same product on both?

Yes, and many sellers do — price for each platform's fee structure rather than using one price everywhere.

Ad
Ad unit reserved — ca-pub-2582995408460804 · sticky mobile