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Etsy pricing calculator
Start from the profit you want — get the price you need.
Most sellers pick a price and hope the profit works out. Flip it: enter the profit you want per sale plus your costs, and the calculator inverts Etsy's full fee stack to find the list price that delivers it.
Results
List price you need
$0.00
Delivers your target profit after all fees
Order total$0.00
Total platform fees$0.00
Listing fee$0.00
Transaction fee$0.00
Processing fee$0.00
Offsite Ads fee$0.00
Your profit$0.00
Profit margin$0.00
List price$0.00
Want $20 profit with $6.50 materials and $4.20 shipping? You need about a $29.42 list price — fees take roughly $3.72 before you see a dime.
Transaction fee: 6.5% of item price + shipping charged
Payment processing: 3% + $0.25 per order (US Etsy Payments)
Offsite Ads: 15% (under $10k prior-year sales) or 12%, capped at $100 per attributed order
Etsy changes fees from time to time and non-US rates differ. Confirm on the official policy before pricing inventory.
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Pricing backward beats pricing forward
Forward pricing — pick $29.99 because it looks nice, then discover you kept $19 — leaves money on the table or silently kills margin. Backward pricing starts from the profit your business needs and solves for the price. The fee stack isn't flat (6.5% here, 3% + $0.25 there, $0.20 per listing), so the required price isn't profit + costs + a guess — it's about 9.5% above that on a typical sale.
Watch the Offsite Ads scenario
Toggle the Offsite Ads scenario to price for the worst case: a 15% attributed sale on a $30 item adds ~$5 in fees. If your margin can't survive an attributed sale, your price is too low or your ad settings need attention. The Etsy ad profitability calculator goes deeper on the ads question.
Then sanity-check the market
The math gives you the price you need; the market decides what you can charge. If the required price is above comparable listings, cut costs (materials, shipping) before cutting your profit target — or differentiate the product so the price is justified.
Frequently asked questions
How do I price an item on Etsy for a target profit?
Add up every cost — materials, your shipping cost, fees, ad spend — then solve for the list price. This calculator does it by inverting Etsy's fee stack: enter your target profit and costs, and it returns the required price.
What price do I need for $20 profit on Etsy?
With $6.50 materials, $4.20 shipping cost, and $5 charged shipping, about $29.42 — roughly $3.72 goes to Etsy fees on the order.
Should I include the $0.20 listing fee in pricing?
Yes — it's small per sale but real, and it renews. The calculator includes it by default; uncheck only if you're modeling renewals separately.
How do Offsite Ads change my pricing?
An attributed sale costs 12–15% of the order on top of normal fees. Price with the Offsite scenario toggled on to see the worst-case required price.
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